Our Work

Brands we helped bring to life.

Three houses, three worlds. Hover a name to step into its colours, then choose one to see how we helped it rebrand and grow.

01 · Couture
SHADES

The Designer Villa & Boutique. A luxury couture house for women, from dream design to custom couture. Timeless style. Tailored for you.

The Shades storefront at dusk, with the illuminated logo sign and lit display windows
How we helped build Shades

A boutique with the calm of a villa.

Positioning

Placed as a couture destination for women who want pieces made for them, not bought off a rail.

Her wardrobe

Collections framed around the client's moments: everyday elegance, celebration and bridal.

Identity system

Warm neutrals and soft gold, with refined serif type that reads like a label sewn by hand.

Brand voice

Quiet confidence. Personal, unhurried and always about how she feels in the piece.

Logo identity board
Shades brand identity board: the S monogram in an oval frame, the logo family, colour palette, brand summary and signature services
Logo family, palette & brand summary
Shades stationery: consultation folder, style lookbook, fabric swatches, loyalty card, gift voucher, tags, labels and measurement card
Stationery, tags & packaging
From rebrand to scale

How we helped Shades grow.

1Rebrand

From boutique to couture house

A logo family built on an S monogram in an oval frame, a warm palette and one promise: timeless style, tailored for you.

  • Logo family
  • Palette
  • Tagline
2Launch

A store that feels tailored

Storefront signage, window displays and in-store visual merchandising, so the brand reads the same from the street to the counter.

  • Signage
  • Displays
  • Visual merchandising
3Scale

Room for every collection

Tags, labels, a lookbook, loyalty cards, gift vouchers and measurement cards, with campaign shoots that carry each collection.

  • Stationery
  • Packaging
  • Campaigns
Brand identity palette
Espresso#4A342B
Mocha#6B4E3D
Taupe#9A8473
Sand#DBC3A6
Ivory#F6F0E6
Gold#C8A263
The Experience
Shades entrance with the logo on the glass door and the jewellery counter
Entrance & jewellery counter
Shades jewellery window with necklaces on black busts and branded plaques
Jewellery window
Shades fabric wall with folded fabrics, branded tags and a glass jewellery counter
Fabric wall
Shades couture racks beneath the line Timeless Style, Crafted for you
Couture racks
Shades interior with fabric shelves, mannequins and the logo wall
Visual merchandising
Shades consultation lounge with a desk, sofa and the logo on the wall
Consultation lounge
Shades campaign: model in an ivory embroidered kurta set
Campaign · Ivory
Shades campaign: model in a teal embroidered suit with a floral dupatta
Campaign · Teal
Shades campaign: model in an olive kurta with lace trim and floral palazzo
Campaign · Olive
Shades campaign: model in an ivory co-ord with an embroidered belt
Campaign · Co-ord
02 · Fine dining Rassaura

A garden lounge and fine-dining restaurant with two souls: Garden of Sattva and Garden of Zaika. A place where flavour, culture and aura come together.

The Rassaura arch monogram as a brass wall plaque
How we helped build Rassaura

We didn't just make it beautiful. We made it mean something.

Strategy

Defined the essence and ambience first, so every later choice had a reason to exist.

Business

Two garden concepts under one name, giving the restaurant room for different moods and menus.

Aesthetic

An arch monogram of twin Rs framed like a garden gateway, with typography that is elegant and calm.

Tone

Warm, gracious and unhurried. Hospitality that feels like being invited into someone's home.

Logo identity board
Rassaura logo and typography board: Rass means essence and Aura means ambience; the bowl draws on Goddess Annapurna, the lotus on Goddess Lakshmi, the arch is a welcoming doorway and the leaf patterns stand for the garden
Logo & typography: the meaning behind every line of the mark
Rassaura typography page with the arch monogram and wordmark
Wordmark & typography
The Rassaura monogram as gold and black wall plaques
Monogram in gold and black
From rebrand to scale

How we helped Rassaura grow.

1Rebrand

An identity with roots

Built on the name itself: Rass, the essence of the food, and Aura, the ambience of the garden. The arch monogram carries Annapurna's bowl, Lakshmi's lotus and the garden's leaves.

  • Brand meaning
  • Monogram
  • Typography
2Launch

Every touchpoint dressed

Menus for both gardens, coasters, napkins, cutlery holders, wall plaques, signage and staff uniforms, all speaking one language.

  • Menus
  • Tableware
  • Signage
  • Uniforms
3Scale

One system, room to grow

Two dining concepts and a full garden venue under one identity, so new menus, events and spaces roll out without starting over.

  • Sub-brands
  • Venue experience
  • Brand guidelines
Colour worlds
Night MaroonBase
OxbloodGarden of Zaika
Sattva GreenGarden of Sattva
Antique BrassMonogram
Blush CreamType
The Experience
The Rassaura garden venue at night, with lantern-lit paths and arches
The garden venue
Garden table with the Rassaura cutlery holder and lantern
Garden table
Garden table setting and the brass 'for you' wall signage
Table & wall signage
Garden of Sattva menu in green and gold
Garden of Sattva menu
Garden of Zaika menu in brown and gold
Garden of Zaika menu
Rassaura coasters, plate and monogrammed napkin
Coasters & napkins
Rassaura coasters and plate on a marble table
Tableware
Rassaura staff uniforms with the monogram
Staff uniforms
03 · Ayurveda & wellness

Omkar Ayurveda & Wellness Centre

A clinic in Pune bringing Ayurveda, Panchakarma therapy, Garbha Sanskar and yoga together with special education and remedial therapy for children. We rebranded it and built the materials that carry it into the community.

Logo identity board

The meaning behind the mark.

Omkar Ayurveda & Wellness Centre logo: a khal-batta inside an oval O, framed by eight leaves, in brown and green
Primary logo on cream
  • 1
    The 8 leavesSymbolically represent balance, stability, prosperity and long-term growth in numerology.
  • 2
    The oval “O”Conveys wholeness, continuity and holistic wellness.
  • 3
    The khal-battaInstantly communicates traditional Ayurvedic preparation and natural healing.
  • 4
    Brown and greenCreate associations with earth, herbs, trust and wellbeing, while the symmetrical design improves visibility and brand recall.

Numerology is a symbolic belief system; the visibility and colour benefits come from established design principles.

From rebrand to scale

How we helped Omkar grow.

1Rebrand

A mark that explains itself

A new logo built from Ayurveda's own symbols, in earthy brown and herbal green, so patients understand the clinic at a glance.

  • Logo
  • Colour
  • Meaning
2Launch

A clinic that speaks clearly

A letterhead for every prescription and a 3 × 4 ft poster that lists treatments plainly, led by Panchakarma therapy.

  • Letterhead
  • Clinic poster
3Scale

Reaching families too

A 6.5 × 3 ft flex that gives the special education and remedial therapy service its own voice, so the clinic reaches parents as well as patients.

  • Service flex
  • Outreach
Brand palette
Ayurveda Brown#331E09
Herb Green#095838
Deep Leaf#093923
Sage#D7DAC9
Cream#F1EAE2
Your turn

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